Why is my eBay account suspended?
When eBay suspends an account, the seller is usually notified by
email. In most cases they will provide details on what you did wrong and how
long the suspension will last. Sometimes they’ll even tell you what you need to
do to get back selling again! (If you didn’t receive an email, check your
messages on My eBay.)
Reasons for suspension vary from forgetting to pay your fees
right through to serious breaches of policy. Just recently, eBay suspended hundreds of accounts for
price gouging during the Coronavirus pandemic.
Below are seven ways you might have your eBay account suspended:
1. Outstanding payments
If you owe eBay any seller fees or customer reimbursements which
they sent out on your behalf, this can lead to temporary suspension of your
account.
You may need to make a one-off payment to
settle your accounts. Alternatively, you should double check that your
automatic payment method isn’t out-of-date.
2. Late shipment of orders
Late shipments are a big no-no. If you send an item after your
stated handling time, or it arrives after the estimated delivery date, this
will be a mark against your account and could lead to a suspended account on
eBay.
eBay will tolerate up to 7% of your orders being late. So be
realistic when you state delivery times on your listings and follow best practices for eBay shipping.
3. A high Transaction Defect Rate
Another performance metric you should watch carefully is your
Transaction Defect Rate, which must be kept at or below 2%.
This metric isn’t related to defective products. It’s actually
refers to the number of transactions a seller has cancelled due to stock
shortages or other issues. Do your best to keep listings up-to-date and don’t
cancel an order if you can avoid it.
4. Failure to resolve buyer complaints
When customers raise an issue in the Resolution Center, be sure
to address it promptly and politely – even if they seem unreasonable.
If they end up referring the problem to eBay and you’re deemed
to be responsible, this can really hurt your performance metrics. eBay allows
just 0.3% of cases to close without a resolution. Having an excellent customer service
strategy can keep this metric to a minimum and avoid unnecessary
complaints to eBay.
5. Manipulating metrics
If you manage to keep your metrics in good shape, you’ll have a
lot of happy customers and you may even become a top rated seller.
However, you shouldn’t do anything crazy to get to this point.
If you try to manipulate your metrics, this could lead to suspension. Never
badger a customer about changing or leaving feedback. Instead, check out our
guide on removing negative eBay
feedback.
6. Listing prohibited items
This may seem obvious, but sellers might not realize their
products aren’t allowed. eBay has a long list of
restricted and prohibited items, including:
- Drugs
and alcohol
- Most
live animals
- Hazardous,
counterfeit and substandard products
- Recalled
items
7. Putting the wrong content in your listings
Offensive material or hate speech are never allowed on eBay.
Neither are stock photos or copyrighted materials.
Sometimes it’s easy to get caught out. For example, lots of
sellers have been suspended for using the trademarked word ‘velcro’ in their listings. Luckily, this isn’t likely to lead
to long-term suspension.
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